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Transnetyx is the world’s first fully-automated genotyping system for transgenic research models. The mission then and now is to help scientists accelerate research with fast, easy, and accurate genotyping. Transnetyx is the trusted automated genotyping resource for thousands of researchers in universities, hospitals, and bioscience companies around the world.

THE CHALLENGE

Primarily a U.S.-based company, Transnetyx knew that expanding its sales presence into Europe was inevitable for future growth. The company wanted to test its services in Germany to ensure viability before creating a more robust European presence. Because of this, it proceeded with caution and focused efforts in Germany with an additional temporary sales employee who could be transferred off when the contract ended.

Due to the nature and responsibilities of the sales position, Transnetyx required a seasoned salesperson and business developer that spoke both German and English. The company’s hiring timeline was tight, and it needed to move fast to secure a candidate and capitalize on new sales opportunities.

After locating the right candidate, Transnetyx needed an agile solution that could be used to quickly and compliantly onboard the employee—without being locked into a long-term contract or establishing an entity. It also required a partner with specific legal experience to ensure compliance with local German law.

THE SOLUTION

Speed and compliance were the two main factors that fueled Transnetyx’ decision-making process. The company wanted to hire a full-time, temporary employee with a one-year contract in order to validate its market decision. Because it didn’t initially have to set up a German entity, it was able to successfully bring on the employee in-country while it validated the market opportunity.

Transnetyx previously worked with Velocity Global to onboard a contractor in the Czech Republic. When the need arose for the employee in Germany, Transnetyx’ knowledge of the International PEO solution led the company to once again partner with Velocity Global.

THE OUTCOME

With Velocity Global’s flexible International PEO solution, Transnetyx compliantly hired and onboarded the new sales employee in Germany within weeks. This set up the employee to quickly capitalize on new sales opportunities in the region, allowing him to make significant headway in this specific territory. Additionally, Transnetyx didn’t have to sign a long-term contract, which allowed them to remain agile while expanding into Europe.

The company relied heavily on Velocity Global’s team of experts, which provided speed of service, specific in-country knowledge of labor laws, and the ability to mitigate risk. Because of the overall success in Germany, Transnetyx trusted Velocity Global to implement its International PEO solution yet again, and hire an additional employee in Finland.

CHALLENGE:

Primarily a U.S.-based company, Transnetyx wanted to test product viability in Germany with a temporary sales employee before creating a more robust European presence. The company required an agile solution to quickly and compliantly onboard the employee in-country and capitalize on new sales opportunities—without being locked into a long-term contract or establishing an entity.

SOLUTION:

Speed and compliance were the two main factors that went into the company’s decision-making process. Transnetyx wanted to hire a fulltime, temporary employee with a one-year contract in order to validate its market decision. It chose to use Velocity Global’s International PEO solution to compliantly hire and onboard the new German-based sales employee.

OUTCOME:

Transnetyx was able to get its employee in Germany up and running within weeks, allowing him to quickly capitalize on new European sales opportunities—without setting up an entity. Because of the overall success in Germany, Transnetyx also used International PEO to hire an additional employee in Finland.

“As we continue to expand our business internationally, we needed a partner we could trust. We chose Velocity Global because of their expertise and ability to mitigate risk throughout the entire process.”

- Karen Woelke, Sales Operations Manager, Transnetyx


About Velocity Global

Velocity Global is the leading provider of global employment solutions, offering premium service and unmatched expertise in over 185 countries. Velocity Global has reinvented the way companies expand internationally with its innovative International PEO solution, allowing companies to enter markets quickly and efficiently to achieve their global growth goals.